Boydur® M12 · MMA Distributor ProgrammeBring a proven solution to your market.
Become an MMA distributor, specialist applicator or hybrid partner for Boydur® M12 — Boytorun’s rapid-curing MMA repair technology for critical industrial surfaces.
The opportunity
You already know the market. We bring the specialist product behind the proposition.
Industrial customers do not buy repair mortar only by the kilogram. They buy reduced disruption, faster reopening and confidence in the repaired surface.
As an MMA distributor for Boydur® M12, you gain a clear commercial conversation: a rapid-curing MMA system that is typically traffic-ready in approximately 60 minutes at 20°C and applicable from −10°C to +40°C.
You bring established relationships, local market knowledge and execution capability. Boytorun brings the product, technical documentation, positioning and direct manufacturer support needed to develop the market responsibly.
A product with a reason to exist
Not another commodity mortar. A response to operational pressure.
Boydur M12 is positioned for sites where closing an apron, loading bay, production area or traffic route for an extended period can cost more than the repair itself.
Partner models
Choose the role that matches your market strength.
The strongest structure depends on your customer access, technical capability and territory. A hybrid model can combine product distribution with authorised application.
MMA Distributor Partner
For companies with B2B sales coverage, sector relationships and the capacity to develop a specialist construction-chemical brand.
- Purchase and resell Boydur M12 in an agreed market
- Build relationships with owners, contractors and specifiers
- Use English technical and commercial sales materials
- Discuss qualified territory protection based on plan and commitment
- Receive manufacturer support for strategic opportunities
Applicator or Hybrid Partner
For flooring, maintenance and infrastructure contractors who can convert product performance into reliable site delivery.
- Develop project-led demand through professional application
- Serve industrial repairs, topping and anchoring requirements
- Access product and application onboarding
- Receive technical dialogue support for selected projects
- Combine application capability with regional resale where suitable
Ideal partner profile
A good territory is important. The right partner matters more.
Industrial customer relationships
You already serve factories, airports, ports, logistics operators, infrastructure contractors or facility-maintenance teams.
Technical sales capability
Your team can engage engineers, maintenance managers, contractors and procurement professionals with a value-led conversation.
Market-development discipline
You are prepared to identify target accounts, build demonstrations or reference projects and follow opportunities consistently.
Professional application standards
Applicator candidates understand substrate preparation, site control, safety and the importance of documented procedures.
Long-term brand building
You prefer sustainable, repeatable business over isolated transactions and are willing to invest in specialist positioning.
Open manufacturer dialogue
You share market feedback, project facts and realistic forecasts so both sides can make responsible commercial decisions.
Partner enablement
The material is only the beginning.
Our role is to help qualified partners present Boydur M12 accurately, evaluate suitable opportunities and build confidence with technical buyers.
From introduction to market plan
A focused four-stage evaluation.
Company introduction
Share your country, target region, business model, sector experience, website and current customer base.
Mutual qualification
We review market fit, technical capability, strategic priorities and the most suitable partner model.
Commercial alignment
We discuss territory, initial opportunity, support, logistics, expectations and measurable market actions.
Pilot market plan
Qualified partners begin with a practical first-project or first-stock plan before wider development.
Territory protection or exclusivity is not automatic. It may be considered for qualified partners based on market potential, agreed targets, investment, performance and continuing commitment.
Introduce your company
Could Boydur M12 become your next specialist growth line?
Send us a concise introduction. We aim to respond to qualified international partner enquiries within two business days.
Partner FAQ
Before we discuss your region.
What does an MMA distributor do for Boydur M12?
An MMA distributor purchases and resells Boydur M12 in an agreed market, builds relationships with facility owners, contractors and specifiers, and works with Boytorun on technical documentation, product onboarding and selected project opportunities.
Which partner types does Boytorun consider?
We consider established industrial distributors, specialist flooring or maintenance contractors, infrastructure suppliers and hybrid partners that can both sell and apply Boydur M12.
Is territory exclusivity available?
Potentially. Territory protection may be discussed with qualified partners and depends on regional potential, an agreed development plan, targets, investment, performance and long-term commitment.
What technical support is provided?
Qualified partners receive English technical documentation and product onboarding. Support for selected project discussions may also be provided according to the opportunity and agreed partner model.
What information is needed for the first evaluation?
Please provide your company and website, country and target territory, preferred partner model, industries served, technical capabilities and any current project or market-development plan.
Is a minimum order required?
Commercial conditions depend on the market, logistics, partner model and proposed launch plan. These are discussed after the initial mutual qualification.
Why partner directly with Boytorun Kimya?
Boytorun Kimya is a family-owned manufacturer established in Istanbul in 1965, with specialist MMA formulation experience and ISO 9001 and ISO 14001 certified management systems.
Your market. Our technology.
Let’s find out whether the partnership fits.
Introduce your company and target region to begin a direct, confidential conversation with Boytorun Kimya.